The Truth About Starting a Business from Scratch | Greta Wire | NEWSMAX

Today on Greta Wire: - PJ Kaminer explains how he and his brother launched Culture Club, a frozen Greek yogurt shop in Nashville, starting from an empty retail shell and building the concept from the ground up. -  A major focus is why they chose premium frozen Greek yogurt instead of ice cream or a full restaurant model, aiming for something that feels indulgent, healthier, and more distinctive in the market.  - The conversation gets into the real startup grind, from expensive Italian machines and custom recipes to lease risk, staffing issues, inventory mistakes, and the challenge of opening